What is Seismic Sales Enablement?

The rising competitiveness in the B2B (Business-to-Business) sector is challenging for sales professionals. Sales professionals look after complex transactions, longer sales cycles, and increasing customer demands. Even though sales cycles are comparatively shorter in the B2C sector, sales representatives still face some challenges. 

It is time to empower sales teams with the required information, tools, and resources. Salespeople can close deals faster when they have the required support. You cannot onboard sales teams without proper training, content optimization, etc. Most organizations solve these issues with the help of sales enablement tools provided by Seismic. Continue reading to understand what is Seismic Sales Enablement in detail.

Understanding the Concept of Sales Enablement

It is essential to understand the concept of sales enablement before delving deeper. It refers to the strategies, tools, and resources used to empower sales teams/representatives. As discussed above, you cannot directly onboard sales representatives without providing them with the required training and tools. 

Sales reps need information, resources, and support to close more deals. Sales enablement provides them with the required support, thus boosting the efficiency of sales processes. Sales teams can close deals faster with the right support. 

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Here are some sales enablement processes offering support to sales teams:

• Sales Content: Organizations create relevant sales content to empower sales teams. They create sales scripts, presentations, and other types of content.  
• Training: Training is crucial to sales enablement, making sales representatives capable. Organizations train sales teams by helping them understand different products/services, schemes, and strategies.
• Customer/Buyer Engagement: Organizations must provide sales representatives with buyer engagement channels. These channels could be offline or digital touchpoints.
• Planning: Organizations often plan how to sell their products/services in advance. These plans or strategies must be conveyed to sales reps for better results.
• Enablement Intelligence: Organizations use data analytics tools to generate meaningful sales insights. These insights empower sales teams, help develop better products, and meet customer demands. Enablement intelligence also provides organizations with sales metrics, which can empower sales reps.

As you can see, sales enablement has different components. These components are essential for providing sales teams with insights, knowledge, tools, and resources. Sales enablement components require software solutions or digital platforms. These solutions are used for sales data analytics, employee training, content automation, and other processes. Let us now understand the role of Seismic in fulfilling sales enablement demands.

Understanding the Role of Seismic in Sales Enablement

Seismic is a global sales enablement platform provider for organizations. It offers several products and solutions for organizations to complete sales enablement-related tasks. Seismic sales enablement can streamline sales processes and empower sales reps. It has been a reputed service provider for many years. 

Here’s how Seismic sales enablement platform can help you:

• Sales Content Management: This product can help manage all sales content in one place. Sales representatives can personalize content based on prospects’ preferences. You can find and share relevant content with customers/prospects quickly.
• Learning & Coaching: Seismic’s coaching features can help train your team 62% faster. With Seismic’s coaching capabilities, you can train and deploy new sales representatives in just ten days. It can also help create interactive sales courses to empower your employees.
• Buyer Engagement: Seismic’s unified platform helps organizations improve buyer engagement. The platform can help build connections with prospects over social media, text messaging, and mail.
• Content Automation: Content automation can reduce the need for manual labor in the sales industry. Seismic can help create personalized content to convert potential prospects into customers. With Seismic, you can quickly produce a single piece of content or thousands.
• Strategy and Planning: Seismic’s sales enablement platform also helps organizations plan, develop strategies, and report.
• Enablement Intelligence: In this digital era, B2B companies cannot ignore the power of data analytics. Seismic’s enablement intelligence capabilities will provide rich insights to improve sales processes. Organizations can use these insights to improve employee training, customer engagement, and sales content generation.

Setting Up Seismic’s Unified Sales Enablement Platform

As discussed above, Seismic’s unified platform is used for various sales enablement processes. However, organizations must first set up the Seismic platform as per their needs. One must start with the initial setup, which includes admin settings and profile building. 

Organizations also set up the user interface and live insights generation capabilities. They must have Seismic sales enablement experts for the initial setup. Some businesses might not have in-house Seismic experts. In such a case, they can connect with a third-party service provider for Seismic support.

In a Nutshell

Sales enablement is essential for empowering sales representatives. Sales enablement processes provide salespeople with knowledge, resources, and tools to perform better. Organizations can use Seismic’s unified sales enablement platform to empower their employees. If you have issues setting up the Seismic platform, you can connect with a third party. Learn more about sales enablement now!