Digital marketing is the backbone of startups and businesses today. Especially if you are in ecommerce, retail, travel, or healthcare, it will be essential to grow your online-driven presence with the help of digital marketing strategies. A report says that 81% of shoppers research online before purchasing their products or services. If you don’t know what exactly digital marketing is and how it can have a great impact on business growth, this guide is just for you. Here, we will explore the essence of digital marketing and its types, benefits, and examples. Let’s get started!
Understanding Digital Marketing
Digital marketing, or online marketing, uses digital channels to promote brands. Unlike traditional marketing, digital marketing is about using the Internet to connect with potential customers. A report states that 58% of small businesses rely on digital marketing to expand their brands. It includes seeking help from digital communication platforms like email, social media, search engines, and more.
The Benefits of Digital Marketing
Digital marketing is important because it helps online-driven businesses boost their visibility and attract the attention of more audiences. It allows your brand to thrive in this digital landscape. Today, digital marketing has become increasingly crucial due to the accessibility of digital channels.Â
As of today, there are more than 5 billion internet users globally. With the help of digital marketing, you can target your audience among a large number of internet users. Turning to a digital marketing company helps you expand your reach through a variety of channels, from social media to text messages. They use their strategies to build a strong online presence that aligns with the algorithms and your target audience. They help you get leads and more customers.
Types of Digital Marketing
Digital marketing has different types, each serving a specific purpose. Startups and large business professionals connect with the best digital marketing services for their unique marketing concerns. Let’s talk about the different types of digital marketing available in the market:
Search Engine Optimization (SEO)
SEO, or search engine optimization, is a digital marketing technique that involves optimizing your website for search engines. It is both an art and a science aimed at getting your website to rank higher in search engine results.Â
SEO experts maintain the quality and uniqueness of your website. They optimize key elements like URL, title tag, H1, and subtitle for targeted keywords. That tells search engines about the authenticity of your website. SEO services include practices like on-page, off-page, technical SEO, local SEO, and more.
Content Marketing
Content marketing is also a part of digital marketing that involves the creation and sharing of online content (such as blogs and social media posts). Writing high-quality content plays a significant role as it ranks your brand higher in searches. SEO-friendly content helps you to promote your products/services and increase purchases.
You can deliver valuable and engaging content. This involves strategically focusing on delivering relevant content to a target audience. Content marketing services involve marketing your brand, products, or services by creating blog posts, e-books, newsletters, videos or audio, transcripts, whitepapers, infographics, and more.
Social Media Marketing
Social media marketing is the practice of promoting your brand, products, or services on different social media platforms. This involves interacting with your target audience by posting, writing blogs, commenting, and talking. Today, billions of people use social media platforms like Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and Pinterest.
With the help of SMO services like Facebook marketing, Instagram marketing, LinkedIn marketing, and so on, you can grow your social media account and build trust and authenticity. That will eventually grow your business and gain more calls from your customers.
Pay-Per-Click (PPC) Marketing
Pay-per-click marketing is a type of digital marketing method where you run advertisements on platforms like Google. In this, you need to pay a fee each time someone clicks on your digital ads. By turning to PPC services, you only pay when your users interact with your ads. A marketing team goes through stages like ad quality, keyword relevance, landing page quality, and bid amount. By refining your ad campaign and activating it, you can get instant traffic to your platform.
Looking for Digital Marketing Support from Digital Folks?
Digital Folks is an online digital marketing company in Canada and the United States. We have a dedicated team of digital marketing experts who differentiate in the industry by delivering positive results to our local and global clients. You can rely on the comprehensive digital marketing services we provide, including SEO services, SMO services, content marketing services, PPC services, email marketing services, and more. It doesn’t matter the size of your business (startup, small, or big); you can grow your brand presence with us. We are here to build trustable, credible, and result-centric digital marketing services.
