Every person using social media and Instagram wants to analyse the effectiveness of the application and how much it is contributing towards their business. This particular process requires a deep understanding of the application as well as the indicators that are used to identify the social media effectiveness of the application.
Although there are a number of different indicators, Impressions is the standard metric that every person needs to pay attention to. In the world of Instagram marketing, everyone should focus on Instagram Impressions and in this guide. We are going to tell you what are impressions on Instagram and how Instagram Impressions will impact your social media game and bring more popularity to your account.
What Is the Meaning of Instagram Impressions?
Instagram impressions is the total number of times your content has been seen by people. It basically means that the number of times your content appears on the screen of other users. All the posts done by you, stories posted by you or reels are included in Instagram Impressions. However, you should keep in mind that Instagram Impressions are not the unique views that you see. If a person sees your post six different times, all these views will be counted as impressions.
Personal account users will not be able to view Instagram Impressions as you need to have a business or creator account to see impressions. The reason why you need a creator or business account to view impressions is because these accounts have a feature known as insight and Insights provides you with all the details. Insights tracks all the metrics of Instagram which also includes Impressions and this is why you will not be able to see these details in a personal account.
What is the Process to See Instagram Impressions?
Now that you are familiar with what does Impressions mean, we are also going to explain how you can easily track Instagram Impressions on your account. Keep in mind that the first step is to switch your account from a personal to a business or creator if you have a personal account.
- Once you have made the necessary changes to your account, you need to access the Insights option from your profile page.
- You can also click a specific post to see Insights. You will see the “view insights” option once you click on a certain post or reel.
- After clicking on the Insights options, you will be able to see all the different metrics on Instagram like follows and reach and just below this, you will be able to see Impressions.
- The number displayed in front of Impressions is the total number of times your post was displayed on someone else’s feed.
These are the instructions that you need to adhere to when you want to track Instagram Impressions of your account in general or of one particular post that you have made.
What is the Process to Calculate Impressions?
We know that you are probably wondering how they are calculated. Well, one impression is calculated when a thumbnail or an expanded image of your post is displayed in the feed of another Insta user. You should also remember that if a user scrolls away and then comes back for your post, it is counted as the same impression. Instagram Stories impressions are also very simple to see as you can simply see the people who have viewed your story by swiping up.