The IV hydration industry has seen remarkable growth in recent years, with consumers and wellness centers embracing its benefits for health, recovery, and overall well-being. However, with this expansion comes the urgent need for industry-wide standards, regulatory oversight, and consumer education. This is where the American IV Association (AIVA) plays a crucial role—establishing protocols, ensuring safety, and advocating for the integrity of IV therapy.
AIVA’s Mission: Setting the Standard for the IV Industry
Founded with a vision to create a unified voice for the IV industry, AIVA is committed to:
- Advocating for regulatory standards that ensure patient safety and professional accountability.
- Educating healthcare providers and IV practitioners through certification programs and training.
- Raising public awareness about IV hydration benefits and safety measures.
- Building a professional community through networking events, industry discussions, and expert panels.
In a recent discussion, Sam Tejada, CEO of Liquivida®, and David Light, COO of AIVA, highlighted the pressing challenges within the IV industry and AIVA’s proactive approach to addressing them. From certification programs to public awareness campaigns, AIVA is making strides toward a safer and more regulated industry.
Industry Challenges and AIVA’s Response
As IV therapy gains popularity, various states across the U.S. are introducing new regulations to standardize practices, enhance safety, and prevent malpractice. Recognizing this shift, AIVA has taken significant steps to lead the industry toward a more structured and compliant future.
1. Promoting Safety and Regulatory Compliance
One of AIVA’s major priorities is ensuring that IV therapy providers follow strict safety protocols and ethical guidelines. The association has established an advisory board and committees to develop industry best practices in:
- Clinical procedures and patient care
- Facility management and compliance
- Marketing ethics and transparency
Additionally, AIVA has introduced a certification program for IV facilities, allowing businesses to demonstrate their commitment to safety and quality. This certification assures consumers that they are receiving care from trusted, AIVA-certified providers who adhere to the highest industry standards.
2. Educating Practitioners and Consumers
AIVA places great emphasis on education and training, recognizing that knowledge is key to industry integrity and growth. The organization is currently developing an extensive curriculum for 2025, which will include:
- Best practices in IV therapy administration
- Patient safety and treatment protocols
- Facility and business management for IV service providers
By equipping practitioners with the right skills and knowledge, AIVA aims to elevate industry standards and consumer confidence.
Expanding Industry Influence: Media Day and Conferences
AIVA’s dedication to industry growth extends beyond education—it also fosters networking and discussion through high-impact events.
- Media Day (May 2024): This event brought together over 1,000 industry professionals, regulators, and medical experts, sparking meaningful conversations about safety, regulatory trends, and industry advancements.
- Media Day (October 2024): Building on its success, AIVA is hosting a second event focused on IV therapy regulations and compliance, ensuring the industry remains aligned with evolving healthcare laws.
- VIBE Conference: AIVA also participated in the VIBE conference, which attracted over 500 professionals to discuss IV therapy, nutrition, business strategies, and patient care.
These events reinforce AIVA’s commitment to unifying the industry, driving innovation, and addressing key regulatory concerns.
Supporting Industry Growth: Membership and Advocacy
AIVA operates as a member-driven organization, where membership dues fund industry research, awareness campaigns, and safety initiatives. Unlike profit-driven ventures, AIVA prioritizes:
- Advocacy for fair regulations that protect both consumers and providers.
- Public education campaigns to dispel misconceptions about IV therapy.
- Community-building efforts to foster collaboration among industry professionals.
By becoming a member, practitioners and businesses contribute to a more transparent, ethical, and sustainable IV industry.
Looking Ahead: A Unified Future for IV Therapy
AIVA’s work is far from over. With a growing network of professionals, ongoing certification programs, and continued advocacy efforts, the association is setting a new gold standard for IV therapy.
As Sam Tejada and David Light emphasize, AIVA’s mission is about more than just regulation—it’s about creating a community, ensuring patient safety, and shaping the future of IV hydration.
With AIVA at the forefront, the IV industry is poised for a future of higher standards, increased credibility, and widespread consumer trust.
Join the Movement
If you are an IV therapy provider, wellness center, or healthcare professional, become a part of AIVA today. Support the mission, stay informed on industry trends, and contribute to the unified voice shaping the future of IV therapy.
