The global air purifier market size is expected to reach USD 25.58 billion by 2030, registering a CAGR of 7.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is primarily driven by increasing air pollution levels, coupled with the outbreak of the COVID-19 pandemic and the rising awareness pertaining to the benefits of air purifiers. Air purifiers assist in eliminating various health hazards caused by poor air quality by removing contaminants, including dust, smoke, and pollen. In addition, these products aid people suffering from asthma, airborne allergies, and other respiratory conditions. Thus, increasing health awareness among consumers is expected to drive the product demand over the forecast period.
Access the Air Purifier Market Size, Share & Trends Analysis Report 2024-2030, published by Grand View Research
Lockdown measures to curb the spread of COVID-19 and the stay-at-home and work-from-home norms have boosted the demand for air purifiers in residential applications. Furthermore, the demand for air purifiers increased in healthcare and other commercial facilities amidst the pandemic owing to their ability to limit the spread of infectious diseases. New product developments and technological advancements amid the COVID-19 pandemic are anticipated to augment the market growth. For instance, in September 2020, Aurabeat Technology Limited, a Hong Kong-based company, introduced Aurabeat AG+ Silver Ion Plasma Sterilization Air Purifier, which can eliminate more than 99.9% of COVID-19 within 30 minutes.
Wildfires and stubble burning that are increasingly found in the U.S., Australia, and India are some of the key reasons for causing air pollution. The smoke has several health implications such as eye and respiratory tract infection, lung infection, bronchitis, and heart failure. This has prompted consumers to buy air purifiers and is likely to augment the market growth over the forecast period. The pandemic provided an opportunity for companies with higher cashflows to acquire air purifier companies resulting in increased activity in the market. For instance, in November 2021, iRobot Corporation acquired Aeris Cleantec AG in a USD 72 Million all-cash deal in a bid to strengthen its portfolio of intelligent home innovation solutions.
Order Your Sample Copy of the Air Purifier Market Size, Share & Trends Analysis Report By Technology (HEPA, Activated Carbon), By Application (Commercial, Residential), By Coverage Range, By Sales Channel, By Type, By Region, And Segment Forecasts, 2024 – 2030
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Air Purifier Market Report Highlights
- The HEPA technology segment held the largest revenue share of over 40.0% in 2023 owing to the high efficiency of HEPA filters in removing airborne particles as compared to other technologies, thereby augmenting its penetration in the market
- The commercial application segment is expected to witness significant growth from 2024 to 2030 on account of the growing demand for air purifiers in hospitals, universities, and government facilities amidst the COVID-19 pandemic
- In the APAC market, Malaysia is likely to expand at a significant CAGR over the forecast period on account of worsening air quality due to urbanization and seasonal haze, coupled with the increasing health awareness and a growing emphasis on good indoor air quality
- In September 2020, MANN+HUMMEL introduced two new high-performance room air purifiers, namely OurAir TK 850, which is suitable for filtering the air in indoor spaces of up to 70 m², and the OurAir SQ 2500, which is ideal for spaces up to 200 m².
Key Air Purifier Company Insights
The global air purifier market is highly competitive due to the presence of both multinational and regional or local manufacturers. The companies offer a wide range of air purifiers sold through various channels, including e-commerce websites, company-operated websites, retailers and their websites, and distributors. For instance, in December 2021, Secure Connection, a Hong Kong-based electronic products manufacturer, announced a new line of Honeywell Branded Air Purifiers. The new air purifier line is segmented into three categories: Value Series, Platinum Series, and Ultimate Series, with features such as UV LED, Ionizer, and Humidifier. They will be offered in a variety of South Asian and Middle Eastern nations through all major shops and online e-commerce platforms.
Market participants compete based on several parameters, such as product performance, quality, technical competence, price, and corporate reputation. New product launches, licensing agreements, distribution network expansion, technological investments, and mergers & acquisitions are some of the key strategies adopted by the companies to strengthen their market position and gain a higher market share. For instance, In February 2023, the company introduced a new carbon air purifier that uses UV technology to promote healthy indoor air quality. This system helps eliminate unwanted odors, gases, and volatile organic compounds from the air inside the home. Additionally, the technology reduces the growth of microorganisms, such as viruses and bacteria, on the evaporator coil.
