Custom packaging is the new trend of the era. It is gaining more popularity among the business fraternities and they have been benefited a lot with this. Custom packaging itself is the best way to improve your brand identity. It gives you a lot of options, through which you can gain immense popularity. You can print different things on it, be it your brand name, logo or some essential information related to the products packed inside it. Apart from these things you can paint your protective packaging in different colours which will further make it look attractive and can even create a good impression among the potential customers. However, you just cannot paint the packaging in whichever colour you want. There are certain ways which you need to follow while choosing the colour for your packaging.
In this article we shall be looking at some of the ways which you can follow to paint your packaging that will not only be beneficial to you but to your business as well. There are different packaging companies out there that help you in providing custom packaging. Packaging Midlands is one such company in the UK that not only provides you with different types of packaging materials but provides you with custom packaging as well.
Let us now have a look at some of the ways which we can follow to choose the best colour for your custom packaging.
Choose the colour by keeping in mind your target audience
This is one of the most important steps which you need to follow while choosing the colour for your custom packaging. Target audience has a major role to play in your business and you just cannot ignore their likes and dislikes. Your audience’s gender, age, background, location and so on are important, because these are the factors that can let you know about their colour preferences and according to it you can decide the colour of your packaging. Because their colour preferences will ultimately lead you to know about their identities and characteristics. If your packaging is as per their colour preferences, you can easily connect with your audience which will be a great benefit for your business. You need to research and analyse the fact that there exist some particular colours that excite your customers the most. For instance, if your target audience are kids, you can paint your packaging in bright colours because bright colours excite the children the most.
Cultural preference plays a major role in deciding the colour of your packaging
Another important factor which you need to follow while painting your custom packaging is to look upon the cultural preferences of your audience. There are different types of cultures in the world and each culture has different attitudes towards colours. You need to do a proper research on different types of colours as per the cultural background of your audience. There are certain colours that are considered good luck or bad luck in different cultures. You need to take care of this fact while choosing the colour for your packaging. For instance, in different Asian countries, red is considered as an auspicious colour and is believed to bring good luck. If your target audience belongs to this group, you can think of painting your packaging in red colour. Similarly, in the western culture, black is considered to be the colour of sadness and mourning and if your target audience are mostly from the west, you can avoid using this colour for your packaging. There are different custom cardboard box suppliers in the UK who can help you in choosing the best colour for your packaging.
Choose the colour by considering the emotion that you want to provoke
This is also an important factor which you can look up to while choosing the colour for your packaging materials. Through your products and also through your packaging you get a chance to get emotionally connected with your audience. So colour has an important role to play in letting you get connected to your audience emotionally. This will further make the audience get emotionally connected to your brand and definitely you will gain a lot of profit! If you want to inspire joy, happiness and excitement among your audience, you can choose bright colours, such as red, yellow and so on. If you want to let your audience know that your brand is sophisticated, elegant and sleek, you can go with colours, such as black and white. In this way, you can get a chance to gain more potential customers. If you face any problem in deciding the perfect colour for your packaging, you can take the help of a good packaging company that also provides custom packaging in the UK.
Custom packaging is the new trend of the era. It is gaining more popularity among the business fraternities and they have been benefited a lot with this. Custom packaging itself is the best way to improve your brand identity. It gives you a lot of options, through which you can gain immense popularity. You can print different things on it, be it your brand name, logo or some essential information related to the products packed inside it. Apart from these things you can paint your protective packaging in different colours which will further make it look attractive and can even create a good impression among the potential customers. However, you just cannot paint the packaging in whichever colour you want. There are certain ways which you need to follow while choosing the colour for your packaging.
In this article we shall be looking at some of the ways which you can follow to paint your packaging that will not only be beneficial to you but to your business as well. There are different packaging companies out there that help you in providing custom packaging. Packaging Midlands is one such company in the UK that not only provides you with different types of packaging materials but provides you with custom packaging as well.
Let us now have a look at some of the ways which we can follow to choose the best colour for your custom packaging.
Choose the colour by keeping in mind your target audience
This is one of the most important steps which you need to follow while choosing the colour for your custom packaging. Target audience has a major role to play in your business and you just cannot ignore their likes and dislikes. Your audience’s gender, age, background, location and so on are important, because these are the factors that can let you know about their colour preferences and according to it you can decide the colour of your packaging. Because their colour preferences will ultimately lead you to know about their identities and characteristics. If your packaging is as per their colour preferences, you can easily connect with your audience which will be a great benefit for your business. You need to research and analyse the fact that there exist some particular colours that excite your customers the most. For instance, if your target audience are kids, you can paint your packaging in bright colours because bright colours excite the children the most.
Cultural preference plays a major role in deciding the colour of your packaging
Another important factor which you need to follow while painting your custom packaging is to look upon the cultural preferences of your audience. There are different types of cultures in the world and each culture has different attitudes towards colours. You need to do a proper research on different types of colours as per the cultural background of your audience. There are certain colours that are considered good luck or bad luck in different cultures. You need to take care of this fact while choosing the colour for your packaging. For instance, in different Asian countries, red is considered as an auspicious colour and is believed to bring good luck. If your target audience belongs to this group, you can think of painting your packaging in red colour. Similarly, in the western culture, black is considered to be the colour of sadness and mourning and if your target audience are mostly from the west, you can avoid using this colour for your packaging. There are different custom cardboard box suppliers in the UK who can help you in choosing the best colour for your packaging.
Choose the colour by considering the emotion that you want to provoke
This is also an important factor which you can look up to while choosing the colour for your packaging materials. Through your products and also through your packaging you get a chance to get emotionally connected with your audience. So colour has an important role to play in letting you get connected to your audience emotionally. This will further make the audience get emotionally connected to your brand and definitely you will gain a lot of profit! If you want to inspire joy, happiness and excitement among your audience, you can choose bright colours, such as red, yellow and so on. If you want to let your audience know that your brand is sophisticated, elegant and sleek, you can go with colours, such as black and white. In this way, you can get a chance to gain more potential customers. If you face any problem in deciding the perfect colour for your packaging, you can take the help of a good packaging company that also provides custom packaging UK.